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Purchasing Prospect Lists?
How much do you spend each year on “Prospect Lists” each year? What’s the quality of the “Prospect Lists”? Are you seeing 25% bounce rates or more? Lastly, are you keeping track of your marketing...
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Better ROI with Demand Gen
To be effective in your marketing efforts and understand what’s really increasing the sales pipeline you need to consistently track marketing metrics against sales data. Many companies don’t have this...
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5 Questions to Guide Marketing Insight
What are your specific objectives for marketing investments? What does success look like? Are you measuring the various marketing activities to help make important decisions to improve the entire...
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Integrated Marketing – Next Gen Marketing
Next Gen marketing is about testing, measuring and determining the right marketing mix across every channel. Gone are the days of just doing telemarketing and you’re good! Marketers must deliver great...
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6 Key Drivers for Online Advertising Success
6 Key drivers for Online advertising success: ✓ Know your competitors and what differentiates you ✓ Design strong ad creatives to test new ideas, while keeping your message fresh ✓ Establish a test...
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Social Media Tips
If you are looking to generate quality leads on your social media sights try sharing insights that professionals seek. If the content is interesting and relevant it will spread organically via peer...
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EMC infographic
Below is an infographic from the EMC site, you paste a couple of lines of code in your website or blog page and voila. This infographic caught my attention since the topic is on renewable energy and it...
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HOw DO YOU USE DaTa TO mEaSURE maRkETING EffECTIVENESS?
Measuring marketing effectiveness is key to impoving marketing ROI and growing sales. B2B did a survey on marketing analytics, the results were clear in that marketers expect 4 key benefits from...
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Make your Quarterly Business Review Successful
A quarterly business review (QBR) with your Reseller is one of the most important conversations you will have with them every 90 days. It’s the best time to sync up on sales and marketing results and...
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4 Amazing Lead Generation Tips for Technology
4 Amazing Lead Generation Tips for Technology caught your eye? Well, summer is over, the kids are back in school and you’re ready to dig into the new line up of lead generation campaigns, right? But...
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Need help leading the herd with Social Media?
Need help leading the herd with Social Media? Let X2M point the way so you can MOOOVE on to running your business. Social Media Marketing is a journey that takes discipline, engagement and know-how to...
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Concerned About Data Hygiene? Don’t Call the Fire Department, Give X2M a Try.
We’ve all been there. A database that doesn’t inspire confidence but needs to be leveraged for the latest marketing program, quarterly business review or analytics project. X2M has worked with some of...
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#marketing. Which way should we go? It’s important to start with a plan!
#marketing. Which way should we go? It’s important to start with a plan that will meet your goals. Building a comprehensive marketing plan can help and has many advantages. 1.) Improves results and ROI...
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Which Marketing Activity Delivers the Best ROI? #MarketingROI
The X2M Marketing ROI Report can answer this question and more. Our proven methodology breaks your data into multiple views allowing the executive team, upper management and those pulling the strings...
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Marketing Tools That Perform.
In the heat of battle, you need marketing tools that perform. Integrated marketing from X2M helps customers build their brand and develop leads. #marketing. #SocialMedia. We’ve been around the block....
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What Delivers Better Response: Email or LinkedIn?
Of course it depends what your measuring. However, in an unofficial test covering the past five marketing campaigns, more people requested to be contacted by a sales person from Email than from...
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“Big data” is an outdated buzzword. Welcome to the era of “little data.”
“Big data” is an outdated buzzword. Welcome to the era of “little data.” Direct, highly-personalized conversations. A hard look at how campaigns don’t pay much attention to public polling and instead...
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Who Needs #Content for Social Media Campaigns?
Everyone. It’s kind of like stocking the shelves at Sam’s Club. Too little content and it looks like you’re not open for business. Too much content and things are falling off the shelf overwhelming the...
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Tech Industry Observation: More Email Opens Via Mobile or Desktop?
Desktop wins in this informal observation. 65% of email opens are from the desktop versus 35% from a mobile device. What impacts this? The occupation of the prospect, the time of day the email was...
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