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Need help leading the herd with Social Media?
Need help leading the herd with Social Media? Let X2M point the way so you can MOOOVE on to running your business. Social Media Marketing is a journey that takes discipline, engagement and know-how to...
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Concerned About Data Hygiene? Don’t Call the Fire Department, Give X2M a Try.
We’ve all been there. A database that doesn’t inspire confidence but needs to be leveraged for the latest marketing program, quarterly business review or analytics project. X2M has worked with some of...
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#marketing. Which way should we go? It’s important to start with a plan!
#marketing. Which way should we go? It’s important to start with a plan that will meet your goals. Building a comprehensive marketing plan can help and has many advantages. 1.) Improves results and ROI...
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Which Marketing Activity Delivers the Best ROI? #MarketingROI
The X2M Marketing ROI Report can answer this question and more. Our proven methodology breaks your data into multiple views allowing the executive team, upper management and those pulling the strings...
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Marketing Tools That Perform.
In the heat of battle, you need marketing tools that perform. Integrated marketing from X2M helps customers build their brand and develop leads. #marketing. #SocialMedia. We’ve been around the block....
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What Delivers Better Response: Email or LinkedIn?
Of course it depends what your measuring. However, in an unofficial test covering the past five marketing campaigns, more people requested to be contacted by a sales person from Email than from...
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“Big data” is an outdated buzzword. Welcome to the era of “little data.”
“Big data” is an outdated buzzword. Welcome to the era of “little data.” Direct, highly-personalized conversations. A hard look at how campaigns don’t pay much attention to public polling and instead...
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Who Needs #Content for Social Media Campaigns?
Everyone. It’s kind of like stocking the shelves at Sam’s Club. Too little content and it looks like you’re not open for business. Too much content and things are falling off the shelf overwhelming the...
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Tech Industry Observation: More Email Opens Via Mobile or Desktop?
Desktop wins in this informal observation. 65% of email opens are from the desktop versus 35% from a mobile device. What impacts this? The occupation of the prospect, the time of day the email was...
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